User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the user's interaction with, and perceptions of, your product and any related services.
How do we create a pleasant user experience?
During our analysis, we look over what is called information architecture. These are the words, paragraphs, headings, sub-headings, captions, everything you’re reading now, and most importantly, how it is structured. We put ourselves in the consumer's shoes and ask, what is the website about? What does the business have to offer? Can they solve my problem? Remember, it's all based on the consumer.
From the time we were young, we were taught to read from left to right. This is important when you think about how a first-time visitor loads your website. Where are they usually going to look first? You guessed it, the top left or top center. Most websites are like this. Even though occasionally, somebody wants an elaborate website with beautiful content boxes and intricate animations, it may not always be the best way for your visitor to digest information. We can assess that fundamental human understanding and still give your website a unique layout (even with some of those elaborate animations). Depending on the website and business, we can lay out information strategically, so the consumer will know within seconds if this is the place for them.
Usability is the second most crucial aspect of a pleasant user experience. We have all clicked on a website, button or link that doesn't work. You might even fill out a form and receive an error message. Maybe the website is super slow, so you get bored and impatient and go back to the SERP and find another website that will load faster.
Walmart increased online conversions by 5% through optimizing and increasing its website's page speed. That may not sound like a lot, but for a big company like Walmart, that's millions of dollars. Google's indexing algorithms take these factors into consideration when ranking your website. All of these issues can be very frustrating for visitors and can cause them to leave and go to a competitor.